THIN WILD MERCURY is a fine fragrance line that draws from the iconic spirit of Los Angeles. Created in the L.A. neighborhood of Los Feliz by Cathleen Cardinali, a veteran luxury retailer turned perfumer via LA's Institute for Art and Olfaction, and Anthony Polcino, a lifelong musician turned designer, TWM's fragrances are like nuanced stories redolent of particular places and times of the past eloquently told by musings from the present. The result is something like a state of mind for the senses – for anywhere, anytime.
In a 1978 interview with Playboy, Bob Dylan described his 1966 seminal album Blonde on Blonde as having "...that thin, that wild mercury sound." While Dylan found the inspiration for this spirited description of his work through his band's lively, uninhibited performances, TWM’s is rooted in the illustrious history of Los Angeles; its renowned neighborhoods and hangouts and the nowadays fabled eras of its vibrant lifespan – told aromatically.